The Importance Of A Website For Business
In today’s world, being in any type of business requires you to have your own online space. It's nice to have a Facebook or Instagram account but this isn’t what I mean by you having your own online presence. You need to have your OWN website.
Just think about the way that you as an individual create a relationship with the business world around you. Most certainly, you go online to find out the prices of a good or some service you want to be rendered to you. Why do you think that those you would love to be your customers are not checking up on you online? What does having an online presence, particularly, your own website spell here? It spells CREDIBILITY.
DO YOU WANT MORE SALES ONLINE AND OFFLINE? Well, you will need to show you are credible by having a web presence for your business or organization. This will make it very possible for your business to be trusted easily and people will no longer be skeptical about doing business with you. You will be perceived as a real and legitimate business with your branded website.
You can clearly establish yourself as an industry leader or company of qualitative prominence when you have a website. You can display your company’s registration, logos, branded emails, addresses, goods, services, etc. the list is limitless. You can showcase who you are and what you can do in a very peculiar way that showcases your brand.
When people or prospects can trust you and view what you do, aided by your web presence, you can easily convert them to leads. Now that you and your business can be trusted, it is easy to reach you via the contact page and you also can reach your leads or contact via your company branded email. This will help improve your business and word will quickly go around that your business is genuine.
When you have a google SEO-optimized website, people will be able to find your business on google search results. This too will increase your sales, credibility, and customer base.
CUSTOMER RELATIONS ON THE GO
Your business can receive orders, communications, purchases, inquiries, etc by your business just owning a website. You can answer questions, introduce important products, receive and answer emails, contact business prospects, etc. You are not restricted to office hours, geographical locations and your potential are limitless.
BUSINESS SERVICE AND PRODUCT SALES
You can showcase your goods and services for all your customers to see, appreciate and purchase. You can have a list of your customers to who you can resell these services or look-alike services over time, by just having your own business website.
So, irrespective of the kind of business you do, you need to have your own website. The key is to start today. Irrespective of how small you start, just start and you can improve your site as time goes by.
Philip Abhulimen is the CEO of PageNaija.
He is a Christian, Businessman, and Tech Enthusiast.
He has a passion for helping many businesses to find true relevance and opportunities online.